How YouTube cards can boost your business' promotional videos

I'm putting this out here for all those businesses who make videos for promotion. Here's how YouTube features can help you make your videos interactive and connect your business.

Cards are one way to link and interactive with the audience - and they work on mobile and here is an example.

1. Plain video - here's a fantastic video from photographer, videographer and drone camera pilot  Chris @takenbychris.co.uk





2. Video with enhancements - here's one we've prepared earlier.

There are a couple of enhancements which we can apply to a video ( you can do it yourself, or email Mark Hopgood, mark@hopgood.eu who can do it for you) .  There are a couple of changes




When you start playing the list you'll see a card appear - its a link to the itunes store for a track,
but it could be a link to your website.

Here's a breakdown of whats seen on the user's device

1. card text appears saying listen on iTunes now - a call to action

2. if the card link is clicked a preview of the page appears giving further info and a further call to action

3. finally if the card is clicked, the visitor is taken directly to the apple store.

Hopefully this has been a useful video in terms of business boosting ideas using youtube.
Contact mark@hopgood.eu for more info on how you can build your business using web based technologies.