Starting out with independent music
In March 2019, Ricardo Vasques started talking about distributing music with Mark Hopgood. Ricardo had already established an indie music label and Mark had started building an online community of independent artists, dnldr.
Mark was releasing tracks written with Rachel Starr and Ricardo was helping him to release and distribute their music on digital platforms.
Realising something was wrong
Mark had been asked to join a couple of bands in 2015 and had started getting radio plays and streams on Spotify with his band "Fade Files". When the cheques started coming in each quarter (£65 from PRS for radio play and £4.50 for Spotify he realised something was not right. Plays on Spotify were grossly underpaying. No worries, he thought. Just get more plays on radio and Spotify. This increased with the followings they were getting through their indie group dnldr and the private group dnldr for artists which were run by Mark & Rachel.
Meanwhile Ricardo had other plans
At the same time, Ricardo was going through a similar search and not happy with the situation, decided to write some software. He went on a course and the end result was a software program that worked a little like Spotify. Mark and Ricardo were talking about data and how much revenue was being generated by the music plays and something clicked. Between them, given all their knowledge about software, music and the internet, surely they could come up with a platform for independent artists.
In June 2020, the first release of their app, Projektor Digital was shared with their communities and feedback from this release incorporated into the current iteration.
The missing piece in the puzzle
Giving a greater share of the revenue from the platform with several ways to earn from plays and fans, Projektor Digital set a revolution in motion for the benefit of independent artists.
You can find out more and try the Projektor Platform at https://app.projektordigital.com
Ricardo, Rachel and Mark continue to produce music as independent artists and share their software platform with members of their communities.
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